The actual process of mediation takes place, de Zengotita
explains, when what is real is represented through any form of
media (think of anything from a home video to a
multimillion-dollar biopic). As representations grow in variety,
sophistication, and intensity, they create what he calls a
“psychic sauna” of experiences, sensations, and
options that we glide over the surface of, like “a little
god, dipping in here and there. . . .” In a mediated
world, the flattered self is the center of the
universe—the consumer, the viewer, the holder of the
remote control—able to opt in or out whether it be in
regard to a television set or reality itself. And indeed,
technological advancements make it harder and harder to even
tell the difference between the two. (Take a movie like
Troy, where it's impossible to distinguish the real
sets, which are themselves representations of the real city of
Troy, from the computer-generated ones.) And as the flood of
representation becomes faster, more sensational and ubiquitous,
we rarely even make the time or effort to distinguish between
what is real and what is synthetic, simulated, or replicated.
Nowadays, as de Zengotita puts it, it's as if “the feel of
the virtual is overflowing the screens, as if the plasma were
spreading into the physical world.” Mediation, he argues,
is leading to a fusion of the real and the representational.
Mediated's most significant contribution may be its
insights into the existential price we pay as mediated people.
De Zengotita writes that the “moreness of
everything,” the sheer increase in the volume of media
vying for one's attention, leads to adaptations in the psychic
life of the human being. Because individuals can only register a
certain amount of information in any given moment, the
bombardment of media images gives rise to defense mechanisms
such as apathy and indifference. Constant exposure to
representations creates a “thinness to things, a
smoothness, a muffled quality—it's all insulational, as if
the deities of Dreamworks were laboring invisibly around us,
touching up the canvas of reality with digital airbrushes. . . .
Ever notice how,” de Zengotita asks, “when your hand
is numb, everything feels thin? Even a solid block of wood lacks
volume and texture. You don't feel the wood; your limb just
encounters the interrupting object. Numb is to the soul as thin
is to the field of representational surfaces.”
Another consequence of growing up in a world of mediation,
of always feeding on the “irresistible flattery that goes
with being incessantly addressed” by representations, is
that one becomes spoiled. The flattered self, de Zengotita
writes, “never gets enough. It feels unappreciated. It
whines a lot. It wants attention.” In some of the most
humorous yet tragic passages in the book, de Zengotita
invokes the ethos of the flattered self to weigh in on the
discussion. For instance, in a chapter entitled “Twilight
of the Heroes in a Teenage World,” he writes, “Take
the Big Thinkers. Plato? Augustine? Descartes? Kant? It suddenly
hits you. The sheer brass of those guys, pontificating about the
ultimate nature of reality and the proper purpose of
our lives. I mean, who did they think they
were? Don't get me wrong, it's fine to put them in
books and teach courses about them and stuff, so long as it
doesn't get out of hand, so long as they don't impose on the
rest of us who are busy exploring our own options, choosing our
own philosophies, our own lifestyles.”
De Zengotita files all the various phenomena and effects of
mediation under what he calls “the Blob,” also the
name of Steve McQueen's 1958 debut flick (obviously, de
Zengotita is not beyond a little mediation himself). The Blob
serves as his metaphor for postmodernism, a word that is
infamously hard to define. “Anything more specific
couldn't possibly do justice to the process of mediation,”
he writes. “It proceeds so variously. It works on a
case-by-case basis. It comes from all directions and no
direction. Nothing is too great for its textured ministrations.
Its elasticity is without limit, its osmotic processes
calibrated to enfold the tiniest, most private gestures of your
secret life and contain your sense of the universe and the
meaning of love and death as well.”
There are times, de Zengotita admits, when something will
threaten the Blob's supremacy—something that seems real
enough, or “sharp enough, as if it might pierce the
membrane and slice the pulp.” (Recent examples are 9/11
and the abuses at Abu Ghraib.) “But no,” he writes.
“Watch as the media antibodies swarm to the scene of those
nascent interruptions. These are the junctures that require the
most coverage—and the latent meaning, the ironic dialectic
implicit in that word, emerges. What must be covered is
any event or person or deed that might challenge the Blob with
something like a limit, something the Blob cannot absorb. . .
.” To these challenges the Blob will “devote some
extra time . . . but in the end it prevails. And how is the
moment of its victory marked? By your indifference. That's the
signal to move on, the signal for the Next Thing to appear.
That's when the original of the real thing has been fully
mediated. It becomes representational, and that means
optional.”
If you're beginning to find this a tad depressing—it
is. As you near the end of the book, having recognized that you
are a perpetual motion machine of self-reflexivity and
inauthenticity, that in fact we're all method actors coddled by
a pervasive Blob of virtual reality, it is hard not to start
feeling a little down. The soul-eroding powers of mediation
begin to seem inescapable, and in the last chapters, just as you
begin to pray for a way out, de Zengotita offers none. Instead,
he makes the case that “bogus predictions and lame
solutions” have become a genre requirement of social
critiques everywhere. Every newspaper column, op-ed piece, book,
or article includes a “technological fix.” But these
fixes, he argues, aren't so much real solutions as they are
aesthetic conventions allowing the reader to feel good and move
on to the “Next Thing,” continuing the cycle of
consumption. The truth, de Zengotita declares, is that our world
is like a fishtailing car on a snowy road: “Things have
been getting bigger and faster and more complicated so quickly,
for so short a time—and most of what is now happening is
happening for reasons no one can fathom. That's about all you
can say. So far, we've survived.” He explains that he
“hates to be a drag,” but maybe
“prediction/solution conclusions persist because they are
like that rising tide of music at the end of the movie, the
surge of strings that elevates the camera as the expanding
horizon shot opens up around the protagonists and gives you that
tied-up-in-a-bow feeling to take home with you.”
Despite the truth of this argument, it's hard not to want a
solution to mediation. We are living in a world on the brink of
disaster on every level—environmental, political,
humanitarian. Perhaps the worst effect of mediation, indeed the
luxury of mediation for those of us who have the
ability to author our own beings, is that it has become the
insulation protecting us from the extremity of our privilege and
narcissism in relationship to the rest of the world. Residing as
we do in a “psychic sauna” of representations, we
remain buffered from the reality of a planet in crisis.
With so much at stake, does de Zengotita really mean to say
that it's impossible to transcend mediation? If the Blob's
elasticity is without limit, does real authenticity no longer
exist? Does he believe that we are inescapably condemned by the
historical forces of postmodernism? As I pondered these
questions, I felt a personal stake in the answers. Having been
born into a mediated world, I'd like to think that I'm not
forever doomed to feel “nostalgia for the real,” but
that authenticity is attainable, that the further reaches of my
soul don't always have to be, as de Zengotita writes, “on
permanent remote.” Unable to find the answers in the pages
of Mediated, however, I decided to consult the author
himself.
“Hello, Mr. de Zengotita.”
“Hi, kiddo.”
“I want to start by saying that I found your book
incredibly enlightening. You've perfectly articulated my
experience of living in the postmodern world, in a culture of
optionality and mediation. And I think that many people my age
and older are going to feel the same way.”
“I hope so.” (Laughs)
“But I also don't know where it leaves someone like
me. I got the sense from the book that once you're a mediated
person, it's impossible not to be one; that it's
inescapable. Do you think it would actually be impossible for me
to transcend mediation?”
“Well, I know a few young people who are serious
about this, struggling with this same question, and my gut tells
me they've got a shot. And you're certainly one of them. I
always have to say that one of the things about an authentic
life, as far as I see it, is that the first step is
understanding the condition. And mediated is a serious
diagnosis. The real answer to your question is that this is a
task for you. I will give you every hint and insight I can give,
but you're the young people. I'm an old guy. This is up to
you.”
“But it's devastating because the book exposes the
truth so clearly, yet there's no path to the solution. I mean,
once you understand the condition, how can you go beyond
it?”
“You just have to not be afraid in this state.
Everything significant that has ever come to me intellectually
or spiritually has come from this devastated state. That's all
you need; it's an openness. You can't be in an ordinary frame of
mind because then, when answers come along, you won't even
recognize them.”
“That's really interesting. It just struck me that
this state of desperation that comes from recognizing the truth
is itself a place of authenticity.”
“For sure, kid—I mean, that's what
existentialism is all about! I made a conscious decision about
the dark, hopeless quality in this book. Most people don't want
to read something if they can't feel some bogus feeling of
resolution at the end, and I decided that whatever else I was
going to do, I wasn't going to do that. I chose a certain role,
or voice, because I don't want to let you out of any trap. But
that's the artistic design of the book, as opposed to my
lifelong goal.”
“Which is what?”
“Anything I can contribute to getting us through
this time we're in. Because we can't go back; we have to go
through the state we're in to get to new forms of authenticity.
That's why I put the burden on your shoulders, Maura. It's
always the old guys who get to say gnomic things, but the young
people have to do something. And I don't mind leaving
you devastated; because I think that if you're the real deal,
that's the way you need to be. That's when the next step will
come to you.”