Do you ever feel nervous when flying? Frustrated by an overwhelming workload? Has anyone ever told you that you just need to “chill out”? If you answered “yes” to any of these questions, then you might want to check out the latest craze in spiritual technologies. Meditainment Ltd., founded in 2002 by Richard Latham in the UK, promptly made its presence known with a pioneering form of guided meditation that integrates sound effects, music, and spoken narratives into a relaxing—and customizable—meditative adventure. Already featured in cinemas and planetariums spanning four continents, as well as in the wards of over forty-five UK hospitals, Meditainment really took off earlier this year when the company entered into partnership with Virgin Airlines. “With people leading such busy lives, and the growing interest in yoga and meditation, we wanted to reflect that trend onboard,” observed Virgin Atlantic Programming Coordinator Katie Marks. “Now our passengers can travel to New York via the astral plane!”

So what is it like to use Meditainment? Well, you don't have to buy a plane ticket to find out—anyone with a broadband connection can visit their website for an easily customized session of soothing English accents and idyllic guided adventures into the stress-reducing regions of the imagination. With the ability to choose your journey's destination (lost city, desert island, etc.), mode of transportation (spaceship, canoe), music (orchestral, ambient), guide (male or female), and what topic you'd like to meditate on (slimming, feeling young), you'll have up to 20,000 possible combinations to choose from on your path to self-discovery. Be advised, however: Meditainment could be dangerous. As they caution on their website (www.meditainment.com), “Obviously, do not use the products whilst driving or using heavy equipment or machinery.” One wonders what all the stressed-out crane operators of the world are going to do now . . .