OVER THE COURSE of three and a half years, Sonia
Stojanovic led a struggling and fragmented ANZ Bank through a
change process called “Breakout” that set a new
standard in corporate cultural transformation. Stojanovic, with
consultation from McKinsey & Co., created a program that took
more than 21,000 employees through personal development
workshops. In addition to changing how people related to each
other at work, the workshops catalyzed an overhaul of the bank's
internal practices and inspired the creation of a whole array of
community service programs. The results have been dramatic:
previously the least preferred employer in Australian financial
services, ANZ is now an employer of choice; staff satisfaction
increased by thirty-five percent in four years. The bank has won
“Australian Bank of the Year” for three years
running, and its stock price has more than doubled. For
Stojanovic, the secret of ANZ Bank's success comes from tapping
into the intrinsically human longing for meaning and
wholeness:
“We're giving people hope—the hope to find meaning
and to not compartmentalize their lives into home and work and
self. We're inviting people to ask the questions: Why am I here?
What is my contribution? How can the work I'm doing and the
service I'm providing bring forth the best I can be in every
moment? People really want to be accountable; they want to take
responsibility; they want to feel that what they are doing is
being counted and is contributing to the success of the
organization as well as to the greater good. They are concerned
about sustainability and future generations. They want to ensure
that they are contributing not only to the here and now but to
the future of the planet. We allow people to talk about this
within their work context, to find out what impact they can
make. That's why I say that this journey is a continual
reinvention of ourselves.”