Everyone knows that magazines are teenagers' bibles. But who
could have guessed that the Bible could be a
teenager's magazine? That's right: believe it or not, a bizarre
confluence of Christianity, pop culture, and marketing wizardry
has produced the Bible-zine. According to the Thomas
Nelson publishing house, there are a lot of young Christians out
there who find the Bible to be “too big and freaky
looking,” and Bible-reading among the young has plummeted.
So in order to put America's youth back on a more Godly track,
they recently published Refuel and Revolve,
for boys and girls, respectively. Clocking in at a Vanity
Fair-ish four hundred pages, these two Bible-zines have the
graphic quality of Teen People or CosmoGirl,
which means the only thing setting them apart from the other
rags on the newsstand is the virtuous lack of skin displayed on
their covers. Otherwise, Refuel and Revolve
are replete with all the slickness, cunning cover lines
(“Are You Dating a Godly Guy?”), and pop
culture references that make a teenager's heart sing. What's
more, they've conquered the bestseller lists, occupying first
and second places for the most Bible sales in 2003.
The actual text of the zine is the “New Century
Version” translation of the New Testament, created in 1987
to keep even adolescents with the shortest attention spans
interested in the story of Jesus. But what's the real
key to their success? They're saving their readers the work of
poring through the Bible to find answers to all of teenage
life's pertinent questions. “Are there skate parks in
heaven?” Did Jesus ever “sport any tattoos?”
“Why did God make weed if he didn't want people to smoke
it?” You'll find answers to these questions, and hundreds
of others, in the sidebars and blurbs strategically interspersed
throughout the text.
Both Refuel and Revolve follow a similar
format, with cleaner-than-soap stock photography and sections
like “Do's and Don'ts” and “Radical
Faith.” But the content varies dramatically between the
two, betraying some rather stereotypical ideas about gender
roles and interests. Whereas Refuel is chock full of
Christian rock music reviews, for example, Revolve has
beauty secrets: “Make sure you keep your speech pure.
Imagine putting on 'spiritual lipstick' every morning in
preparation for the day's conversations.” Refuel
offers intelligent advice to guys about what to do when lust
comes knocking: “No real-world woman can compete with the
airbrushed perfection of soft-porn beauties. But God has
something better waiting for you—a unique, genuine, 3-D
woman. Wait for that gift.” On the other hand,
Revolve's tips for girls on “how to have
fun” with girlfriends are glaringly old-fashioned:
“Get creative and make a wedding cake together.”
“Make flower arrangements and leave them at strangers'
doors.”
Refuel's and Revolve's attempts to create
a moral context for teens are worthy ones, especially in light
of the fact that the majority of twenty-first-century youth are
growing up in a virtual moral desert. However, it's hard to
ignore the regressive nature of their underlying message. How
effective can promoting an Ozzy and Harriet sensibility
be, when millions of teens are tuning in to Sex and the
City? . . .