Chip Conley is the founder, president, and CEO of Joie de Vivre Hospitality, California's largest independent hotel company—and America's second largest boutique hotelier. Starting out in 1987 at the age of 26 with San Francisco's rock and roll hotel, The Phoenix, Conley created Joie de Vivre with the intention of developing "the most delightfully schizophrenic collection of hotels in America." Each of the company's forty award-winning hotels has an original theme and personality, often inspired by magazines like Rolling Stone, The New Yorker, Wired, Outdoor, and Elle.
In addition to running his company Conley is also a respected leader in the business community, a philanthropist, and a speaker and author. He has written a series of business books including The Rebel Rules: Daring to be Yourself in Business and Marketing That Matters: 10 Practices to Profit Your Business and Change the World. Conley’s recent bestselling book, PEAK: How Great Companies Get Their Mojo from Maslow, describes his strategy for success based on legendary psychologist Abraham Maslow's “hierarchy of needs.” He credits this theory for helping Joie de Vivre to triple its annual revenues between 2001 and 2008.